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Prescription For The Future: Acute Home Care Is The Best Medicine For US...

Fueled by the pandemic’s necessity for virtual care, acute home care models are gaining momentum. Unlike preestablished care delivery models, acute home care incorporates value-based care at its core,...

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Building A Customer-Centric, Cross-Functional, And Flexible Digital Team

Building a digital team that can achieve pressing priorities requires flexibility and cross-functional collaboration. Learn more.

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Meet Two Schrödinger’s Cats, Web3 And The Metaverse, At Technology &...

This Technology & Innovation APAC, come listen to Sam Higgins and I talk about two Schrödinger’s cats in today’s tech ecosystem. First up: Web3. Some believe that Web3 will change the World Wide...

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Outexecute When You Can’t Outspend: How To Compete With Amazon In Paid Search

Given Amazon's dominance, competing with it in the Google Ads auction is uniquely challenging. But companies can use a strategic approach to make gains.

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Meet The New Analyst Covering Enterprise Transformation

Meet Manuel Geitz, the new analyst covering enterprise transformation, innovation, and strategy. His core interest is in the execution of change.

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Turn Away The Bots, Not Your Customers

Bot management solutions today offer a wide array of options. To know the right choice for your retail organization, know your customers.

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Benchmark Your DX Strategy With Forrester’s Executive Survey Results

Use the top-line results from Forrester’s 2021 Global Emerging Technology Executive Survey to see how your enterprise compares.

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US Digital-Influenced Retail Sales Will Top $3.8 Trillion In 2027

Forrester forecasts US digital-influenced retail sales to grow from $2.7 trillion in 2022 to $3.8 trillion in 2027.

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Balance Digital Accountability To Optimize Digital Teams

There’s no one-size-fits-all approach to digital team org structure. Instead, digital leaders should align to three critical capabilities as they build out their organizational structure.

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The B2B CMO And Marketing Operations: A Symbiotic Relationship

CMOs and marketing operations teams benefit greatly by partnering and working together.

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